European Launch & Access
An extension of your team for European value, access and launch activities.
Whether you're preparing for launch, expanding into Europe or looking for additional expertise, we provide flexible support across strategy, evidence, access and implementation activities.
How do you build the right European value and access capability?
Preparing for launch in Europe often requires organisations to balance evidence generation, HTA requirements, pricing and reimbursement considerations, affiliate engagement and implementation planning across multiple markets.
The expertise and resource needed will vary over time. Some teams require support for specific priorities such as launch readiness, evidence planning or JCA preparation, whilst others need broader support to coordinate activities across global, regional and local stakeholders.
An extension of your team
From launch planning and European value & access strategy development through to implementation, we provide support tailored to the needs of each asset, team and stage of development.
Our support can span strategic planning, stakeholder engagement, affiliate alignment and local implementation activities across European markets.
New Product Planning
Build the foundations for a successful European launch
Define priorities, establish critical success factors, and create practical alignment to ensure synchronisation between global and affiliate teams
European Value & Access Strategy
Align evidence, value and access planning
Support European and local market requirements through coordinated HEOR planning, value synthesis and pricing strategies
EU Launch Coordination
Maintain continuity from planning to implementation.
Coordinate JCA and member state HTA submission activities across global, regional and local stakeholders, ensuring consistent execution across markets.
How do you approach the complexities of launch in Europe?
Navigating Europe requires balancing often competing market needs, making it critical to understand market requirements, stakeholder expectations and launch priorities before investment decisions are made.
Launch readiness plans and evidence strategies are vital to ensure key launch deadlines are met.
Align evidence generation across early PICO assessments, value and access planning, and affiliate engagement to support both European and local requirements.
Create practical frameworks that translate European strategy into country-level implementation activities across multiple markets, helping teams meet predefined critical success factors.
Access additional expertise and capacity without expanding internal teams or losing strategic alignment.
Supporting European launch and access activities
We apply our guiding framework, Explore • Build • Optimise, to help organisations prepare for launch, address evolving value, access and pricing requirements and support implementation across European markets.
Explore
Assess launch requirements, identify priorities and understand what is needed for successful market entry.
Build
Develop the evidence, identify strategies, and understand the pricing and planning needed to support launch and access objectives.
Optimise
Support implementation, stakeholder alignment and execution across European markets.
Need hands-on support with your European launch?
Whether you need support for a specific priority or broader programme of work, we're here to help.
